Three Essays Addressing Issues in Retail Channels
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منابع مشابه
Multichannel Retailing And Its Implications On Consumer Shopping Behavior
Comscore networks recently reported that online non-travel retail spending surpassed the $100 billion mark to reach $102.1 billion in 2006 (www.comscore.com). This represents a 24% increase over 2005 totals. Such a rapid growth in online retailing is forcing retailers to struggle with multi-channel options and channel integration issues. This is a departure of over a hundred years of practice f...
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تاریخ انتشار 2008